BUILDING ATMOSPHERE

D+H wins German Brand Award

"BUILDING ATMOSPHERE" is the brand promise and new claim from D + H, which has been setting the emotional tone of brand management for the family-owned company for several months now through the use of cross-media campaigns, video productions and trade show exhibitions. The innovative, visual language with attention-grabbing motifs within the B2B sector has clearly caught the eye of the brand scouts from the German Brand Institute. D+H's focused and distinctive brand work has been recognized by the competition jury as the winner in their category. In other categories, the list of distinguished award winners include, among others, Lufthansa, Motel One and Kyocera.

Best brand management has come to the mid-sized sector

D+H accepted the award from the renowned panel of experts with pride and joy. "For us, the prize is a confirmation that we recognised the great challenge of brand management, and have successfully implemented our marketing mix," exclaims Katja Mühle, Head of Marketing and Communication at D+H Mechatronic AG. Any company that wants to grow in the eyes of customers, today and in the future, and also wants to maintain this level of brand awareness, has no choice but to build a sustainable brand profile. This is no longer true for just the B2C area, but also increasingly for the B2B sector, concludes Mühle. Just the simple fact alone that D+H - a medium-sized company for smoke extraction and natural ventilation - now belongs to the award winners of the renowned German Brand Award clearly shows that brand work is an increasingly important factor in the success of medium-sized businesses.

Press Contact

Katja Schmees

Katja.Schmeesdh-partner.com

+49 40 60565 351

+49 40 60565 333

TextKonzept

Renate Zillessen

rztextkonzept.com

+49 2223 9063286

www.textkonzept.com

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